From 1998 to 2000, Barnum Floors exploded with sales increasing by 300%. In 2000, they moved into their location at 9379 Swanson Blvd, Clive, Iowa. They remodeled the location and installed a new hardwood showroom. Capitalizing on the strength of their name and the motto “Barnum Floors ~ Greatest Floors on Earth,” the logo was born. By this time, Barnum Floors had acquired numerous new builders and were becoming well-known for their exceptional work, employees, and customer service. From 2000 to 2004, the business continued to boom and Barnum Floors had grown to a staff of 25, with nearly 10 employees being added in 2001. Nearly all hardwood floors installed during this time were #1 Red or White Oak, Maple, or Red Birch. The choices within the market were still very narrow.